Digital visionary, dubbed a creative powerhouse and a driving force in innovation. Demonstrated success as creative leader and conceptual thinker, and known to thrive on creative challenges big or small. Recognized passion for the newest innovations and how they can be extended organically in current projects. Proven track record of being a go-to person for cutting edge work, building up teams via team experience, insights and a savvy sense for the right solution. Expertise includes:
Tinsley Transfers/Studios, Los Angeles, CA
In charge of all art requirements for Tinsley Transfers. Responsible for brand design, package design, Online asset creation, App design and build, Tradeshow booth design, Illustration.
Tinsley Transfers/Studio is an Academy Award & Emmy Award winning Makeup FX Studio and manufacturer of makeup, tattoos and prosthetics for makeup artists, Halloween enthusiasts and cosplayers. High profile projects include, Westworld, Ballad of Buster Scrugs and American Horror Story.
Development and execution of a complete brand redesign across all media including packaging, logos, fonts and color palettes.
Ability to take work from concept to final execution within deadlines.
Oversee all marketing initiatives to ensure that deliverables comply with brand guidelines.
Management and delegation of responsibilities to design team.
Direct and manage all design and print requirements with outside vendors and manufacturers.
Mattel, Los Angeles, CA
Senior Interactive Digital Designer
2012 - 2015
Oversaw Art Direction for Mattel's online Boys IP (MaxSteel,BoomCo).Developed printable range of papertoys for several brands. Tasked with strategizing, designing and developing Mattel 3D Printing/Maker initiative. Acted as thought leader and pushed beyond interactive mediums.
Designed effective,user experience, advancing brand extension into digital space
Designed printable constructables, enhancing toy play pattern and extending play beyond digital
Selected to participate in elite think tank Innovation team, evaluating new technology and opportunities for business and forging strategic partnership with leading 3D printing company
Developed and designed 3D printing executions and 3D printing strategies,presenting, influencing and selling ideas to high-level leadership
Freelance, Los Angeles, CA
2010 - 2012
Disney Online, Los Angeles, CA
2005 - 2010
Designed Disney.com web pages, promotions, marketing collateral,logos, and printable toy sculptures. Designed and Art Directed various web strategies for Disney Online
Worked on web-based and offline design projects, including website design,corporate branding/collateral, papertoys, illustrations, and animated shorts. Clients:Activision, Discovery Channel, Gannett Communications, EngineroomVFX, The Doctors Company
Activision – Created range of Skylanders papertoys, driving fan engagement
Discovery Channel – Conducted storyboarding, illustration and animation, generating animated shorts for“Through the Wormhole”–with Morgan Freeman
Gannett Communications– Provided illustration and icon design, delivering the center piece of a successful campaign
Doctors Company– Created animated banner advertisements for website, increasing web traffic and click-throughs